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A Means-End Chain Model Based on Consumer Categorization Processes - Jonathan Gutman, 1982
Methodological considerations on the means‐end chain analysis revisited - Kilwinger - 2021 - Psychology & Marketing - Wiley Online Library
IJERPH | Free Full-Text | The Elderly Perceived Meanings and Values of Virtual Reality Leisure Activities: A Means-End Chain Approach
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Understanding Consumer Decision-Making with Means-End Research - Rockbridge
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Module 3 Early Means-End Chain Value Models. Module 3 Objectives Know what a means-end chain is. Gain a practical understanding of classic means-end chain. - ppt download
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A Means-End Chain Model Based on Consumer Categorization Processes - Jonathan Gutman, 1982
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Motivation structures of blood donation: a means-end chain approach | SpringerLink
PPT - Means-End Theory PowerPoint Presentation, free download - ID:1378442
